NEWS & UPDATES

You Say It's Your Birthday

2010-10-07 10:36:00
This month gumey.com has been active for 10 years. Where does time go?

Email Newsletters

2010-10-04 10:04:00
Okay, so you want to start capturing names and email addresses to send out email newsletters? We say that is cool, and we'd be happy to help with that, even if it's just expressing a little advice.

Our quick advice for email newsletters:

1. Do not sell names and email addresses captured to remarketing agencies.
2. Send "branded" email newsletters. Otherwise your newsletter followers may opt-out of your email campaign, disregarding you as a serious company.
3. Provide an unsubscribe link with all newsletter emails.
4. Have a purpose for your newsletters, don't just send an email blast because the weather is nice.
5. Don't be over self-indulgent, your followers will not care.
6. Oversending: It's annoying, and your emails will become a victim of junk-mail.

Those are just a few of our pet-peeves. To find out more about email newsletters check out an interview with email newsletter pro, Michael Katz.


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